Friday, 22 March 2013

What's stopping you achieving remarkable growth?

‘A ship is always safe at the shore – but that’s not what it is built for.’   
Albert Einstein

Why is it that organizations fail to innovate?  Why can a company with a good track record and a sound core business miss out on opportunities it is presented with?

Executive management has become all about metrics, about maintaining and growing existing market share and about predicting future growth – right down to the last cent.  This is a company like a ship moored at the harbor where it is safe from the uncertain nature of the open sea.  The open sea is too risky.  We don’t know what’s out there or if the weather will turn.

But this same executive management urges its employees to come up with out-of-the-box remarkable new ideas for generating extraordinary growth.  This has to be done without upsetting the normal operations of the company and its predictable, budgeted-for growth.

This is a mixed message to staff.  And what they will hear loudest and clearest is that they are to do nothing that will upset the predictable future – in other words, business as usual or ‘the way we have always done things’.

And thus no radical ideas ever get out-of-the-box.  The staff are hearing that they are not to take the ship out of the harbor, but to somehow explore the uncharted high seas from safety.  The ship stays in the harbor where everything is predictable.

Want to be innovative and achieve remarkable growth?  Take a risk!   Sail out from the safety of the harbor into an uncertain, unknown, exciting future. Or settle for what you’ve got.

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